A cross-cultural analysis on the Interpersonal meaning of attitude resources in Chinese and English online consumer reviews.
Wang Weichao, Zhang Xiaofen·Frontiers in psychology
Online consumer reviews benefit not only buyers but also sellers in the virtual market place. For consumers, they can realize their attitudes to products through the various lexical attitudinal resources indicating emotion and judgment, and for sellers they act as a form of customer feedback which can enhance the relat…