Pictures Speak Louder than Words: Motivations for Using Instagram.
Lee Eunji, Lee Jung-Ah, Moon Jang Ho, +1 more·Cyberpsychology, behavior and social networking
While Instagram, the rising photo-sharing social networking service, has received increasing attention from scholars and practitioners, little is known about the social and psychological factors that lead consumers to become fanatics of this app. To provide a baseline understanding of Instagram users, the current study…