The effect of customers' AI-chatbot interactions on purchasing decisions: Dual mediating roles of customer digital intimacy and psychological ownership applied to Saudi SME customers.
Alamr Badr, Alharbi Abdulaziz, Al-Awlaqi Mohammed Ali·Acta psychologica
This study aims to understand the way that AI chatbot interaction affects customers' purchasing decisions. This is achieved through testing the dual mediating effects of customer digital intimacy and psychological ownership on this relationship. The study utilized a quasi-experimental design to test the causal relation…