The Impact of Retransmission and Modality on Communicating Health Research Findings via Social Media.
Dockter Ciera E, Lee Sungkyoung, Boman Courtney D, +2 more·Health communication
Social media is an increasingly popular tool for disseminating health research findings to members of the general public and may contribute to improving the effectiveness of science communication. This study was designed to investigate how retransmission (i.e., social media content shared by a familiar, credible organi…