Romance, risk, and replication: Can consumer choices and risk-taking be primed by mating motives?
Shanks David R, Vadillo Miguel A, Riedel Benjamin, +5 more·Journal of experimental psychology. General
Interventions aimed at influencing spending behavior and risk-taking have considerable practical importance. A number of studies motivated by the costly signaling theory within evolutionary psychology have reported that priming inductions (such as looking at pictures of attractive opposite sex members) designed to trig…